Je me souviens

Je me souviens, I remember.

Most fragrance ads feature glamorous celebrities in seductive scenarios? Fragrances promise to make you more attractive, confident, or powerful. Many people use perfume as a way to try to become someone else, or to live the life of an idol. They are influenced by the aspirational models that are used in advertising, who often have little to do with the actual scent.

Scent is a deeply personal experience. It can bring back vivid memories of scenes, of loved ones, and of important moments in your life. It can also enhance your awareness of the present, and help you appreciate the beauty and diversity of the world around you.

That’s why FEIN develops fragrances not as a part of a costume to become someone else, but as a way to reconnect with your memories, and to better appreciate the world in your daily life. We believe that fragrance should reflect your true self, not someone else’s brand.

We use natural ingredients that are sourced from sustainable and ethical suppliers. We create unique and complex blends that capture the essence of a scene. Our goal is to help you remember yourself, to better appreciate your life and the world.

What do I want to remember? What do I want to appreciate? What do I want to express?