Why Do You Wear a Scent?
- Jonathan Fein
- Nov 20, 2023
- 2 min read
Why do you wear a scent? Is it to enhance your natural beauty, to express your personality, or to mask your body odor? Or is it to pretend to be someone else, someone more glamorous, more successful, or more adventurous?
Many people use a scent as a part of a costume, a way to transform themselves into a different character. They may choose a fragrance that reminds them of a celebrity, a movie, or a fantasy. They may want to escape from their ordinary lives and experience a different reality, even if only for a moment.
But is this really the best way to use scent? Is it healthy to hide your true self behind a mask of artificial scents? Is it satisfying to live vicariously through someone else’s image?
At FEIN, we believe that scent should not be a tool for escapism, but a way to connect with the best part of the world, and to appreciate nature. We believe that scent should enhance your natural scent, not overpower it. We believe that scent should reflect your authentic self, not someone else’s.
That’s why we create sustainable fragrances that are inspired by nature, and that are made with natural ingredients. Our scents are not only good for you, but also good for the environment. They are vegan, cruelty-free, and biodegradable. They are also free of synthetic chemicals, parabens, phthalates, and other harmful substances.
Our scents are designed to help you discover the beauty and diversity of nature, and to inspire you to protect it. Each scent has a story behind it, a story that connects you to a place, a culture, or a cause. Whether it’s a floral bouquet from a tropical rainforest, a spicy blend from a Moroccan souk, or a citrusy splash from a Mediterranean coast, our scents transport you to a different part of the world, and invite you to learn more about it.
We believe that scente can be a powerful way to express your values, your passions, and your dreams. We believe that scent can be a way to celebrate your uniqueness, your individuality, and your identity. We believe that scent can be a way to connect with yourself, with others, and with the world.

So, the next time you choose a scent, ask yourself: Who do you want to be? Do you want to be someone else, or do you want to be yourself? Do you want to escape from the world, or do you want to appreciate it?
At FEIN, we invite you to be yourself, and to be fine.